# State of Product Decision Making 2026

An event about product decision making and UX research in Danish B2B SaaS and Nordic tech companies. It is for startup and unicorn SaaS product teams deciding what to build next.

- When: Thu, Nov 26, 2026 · 09:00–12:00 (Europe/Copenhagen time)
- Where: SMK – Statens Museum for Kunst, SMK – Statens Museum for Kunst, Sølvgade 48-50, 1307 København, Denmark, Copenhagen
- Format: In person
- Type: Meetup
- Topics: Startups & VC, SaaS, Product & design
- For: Founders, Product managers, Designers
- Price: Free
- Organizer: EDL
- Register and details: https://luma.com/ninbw8y4

## About

The Nordics are producing a new generation of global tech companies. This is how their product teams think.
Learn how startups and unicorn SaaS teams in Denmark decide what to build next, with or without AI. Coffee and breakfast included!
EDL's UX Research team will share key findings on UX research tendencies in Danish B2B SaaS in 2026.
Learn more about the research here: https://www.edl.dk/state-of-product-decision-making-2026
Free event - registration needed
As numbers are kept deliberately small for this event, if you register and then cannot make it, please release your place for someone…

## Links

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