# How each got their first 10 customers - STHLM

A fireside chat where three Stockholm founders share how they got their first 10 customers. It is for founders and others interested in early customer acquisition.

- When: Thu, Nov 12, 2026 · 18:00–20:00 (Europe/Stockholm time)
- Where: Malmskillnadsgatan 44a, Malmskillnadsgatan 44a, 111 57 Stockholm, Sweden
- Format: In person
- Type: Talk
- Topics: Startups & VC, SaaS
- For: Founders, Marketing & sales
- Price: Free
- Organizer: Epicenter
- Register and details: https://luma.com/epicenter-smy2

## About

Every company starts with zero customers. Landing the first ten is the hardest part, and the part founders learn the most from.
In this fireside chat, three Stockholm founders share how they actually won their first 10 customers:
Where the first leads came from
What they said on those first calls
What didn't work, and what they'd do differently today
Speakers
Johan Torssell, Founder of Spiich Labs. Spiich builds AI for revenue teams that win on relationships.
Baltsar Sahlin, Founder of Mynt. Mynt is a spend management platform for companies.
Steve Rahimi, Founder of Pango. Pango lets…

## Links

- On the map: https://events.intentface.com/e/how-each-got-their-first-10-customers-sthlm-stockholm-2026-11
- As JSON: https://events.intentface.com/api/events/how-each-got-their-first-10-customers-sthlm-stockholm-2026-11
- More events like this: https://events.intentface.com/llms.txt

From Intentface Events, https://events.intentface.com